Is there more hiding this Easter Sunday than chocolate-filled plastic eggs?
If your prayers will be answered this Easter Sunday by looking out over the pews to see new faces, this information is urgent. Take a moment and consider this: If you lived in the neighborhood around your church, how easy would it be to find information about your upcoming Easter Sunday services? Here are a few things to consider...
1. If you were to Google "Easter Sunday" and the name of your city, do YOUR Sunday service times pop up?!!
2. How many clicks are needed to get to your details? (Any more than three are known to be too many for folks who will simply stop searching and move on to more readily available information)
3. Is your information intuitive or complicated to find?
4. Is it necessary to download anything in order to find service times and a map to your church?
The answer, here should be NO. Ideally the map link would be to either mapquest or a Google map link to your church that allows the user to input their address and receive custom directions.
5. Does your listing include the DATE? Many folks who have not been to church in a while might not know when Easter Sunday takes place.
6. Do you use fancy, church words that might deter newcomers, or familiar, friendly terms that might welcome them?
In a nutshell, your Holy Week and Easter Sunday service information should be FRONT and CENTER, and FAST and EASY for folks to find. Make them feel truly welcome even before they step foot in your church by taking a moment to dig around, pretend you are a "newcomer," and clean up your messaging now. A little work will go a long way.
Questions? Contact Director of Communications Keri Lopez via email to firstname.lastname@example.org or by calling (916) 442-6918 x223 today.
Wed, March 28, 2012
by Keri Lopez filed under