Why not call it what it is – stewardship? Isn’t Gratitude just a warm and fuzzy word for fundraising?
Calling this ministry “Gratitude” points to cause instead of effect. The goal of Stewardship is generosity – abundant giving to the cause of Christ. That’s why we place our focus on the gratitude, the condition preceding generosity! Choosing this word, we commit to inspiring joyful—instead of obligatory, need or guilt-based—giving.